VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2007/90-agile-product-marketing-a-management-for-enterprise-software-start-ups.html
Every start-up faces the challenges of managing its product road map and meeting customer's business needs at the same time. Managing these product and customer needs results in conflicting priorities. This challenge is even bigger for start-ups in the enterprise software space because there are lots of product gaps, customer's business is unique, implementations are long drawn, deal size is big, there are fewer deals and the start-up is facing competition for large established companies.
Product marketing and management now has to create a balance between building the right features and functions for the base product and at the same time build them in a way that helps the organization grow its customer base and hence its revenue. If the features and functions are built randomly per customer's need then the company ends up with a product that cannot be used by other customers. On the other hand if the product is built to support generic business flows, then this leads to longer implementation times and too many customizations.
This presentation covers some key product management and marketing practices that allow companies to create harmony in managing product road map and customer's business needs in an enterprise software space.
Chinese billionaire Li Shufu is now biggest single stakeholder in Daimler.
Geely chairman buys near 10 per cent share in Mercedes-Benz maker.
Chinese billionaire Li Shufu has bought a near 10 per cent stake in Mercedes-Benz maker Daimler, making him the German group’s largest single shareholder, a stock market filing showed on Friday.
Li, who chairs auto giant Geely Automobile Holdings, bought a 9.69 per cent stake in the carmaker, worth around € 7.2 billion (US$8.9 billion), according to the filing.
The size of the investment leapfrogs a 6.8 per cent stake in the Stuttgart-based group held by Kuwait and Renault-Nissan’s 3.1 per cent holding.
“Daimler is pleased to announced that with Li Shufu it could win another long-term orientated shareholder,” a spokesman for the Stuttgart-based group said.
Li had been “convinced by Daimler’s innovation strength, strategy and future potential”, he added.
German business media have for weeks reported Li and Geely’s interest in Daimler.
But Friday is the first time Li’s stake has crossed the threshold of 3 per cent of stock, requiring a public notification.
Two sources familiar with the thinking of Li Shufu told Reuters that his move to accumulate the stake, which has a market value of US$9 billion, was motivated by the “dramatic transformation” under way in the automotive industry.